Charlie Ciuffo

paramount + | dutton ranch
“TEASER trailer” & “FInal trailer”

Role: Lead Producer
Teaser Edit: Secret Projects
Final Trailer Edit: Requiem Creative

The first look at Dutton Ranch carried the weight of one of TV's most beloved franchises, paving the way for a final trailer built to ignite the next chapter in the Dutton Legacy. The strategy: match TV's most iconic power couple, Rip & Beth, with a track that hits as hard as they do. Eminem's "Till I Collapse" wasn't just licensed, it was engineered into both trailers' DNA. Stomps, claps & crisp gun cocks fuel a bold, controlled aggression only these characters could harness. The teaser trailer alone garnered 27.3M views in its first 24 hours. Together, the Teaser and Final Trailer delivered the biggest debut in Paramount+ history driving 12.9 M viewers in the first 7 days as part of a master campaign that also drove "Till I Collapse" to its all-time chart peak three weeks running.

paramount + | STRANGE NEW WORLDS S4
“TEASER trailer”

Role: Lead Producer
Edit: X/AV

Star Trek fans have their finger on the franchise pulse unlike any other, making it critical to nail legacy cues while offering something fresh. When research revealed fan resistance to the series's recently introduced genre-bending elements (puppets and soap operas in space?), our strategy pivoted: "Tone Down the Strange, Ramp Up the Legacy." Striking that balance became the core challenge. Opening on the iconic U.S.S. Enterprise with the weight of a ship as massive as the franchise itself, this teaser blasts out of the gate with hope, nostalgia, and adventure. It hones in on the core spirit of Trek, delivering the promise of strange new worlds and a journey with legacy characters as they boldly go one step closer to where it all began.

paramount + | Mayor of kingstown S4
“Teaser” & “official trailer”

Role: Lead Producer
Edit: Secret Projects

Having steered the previous season's launch, I partnered with the Senior Creative Director to co-write the strategic brief for the return of Mayor of Kingstown. We leveraged past campaign insights to map out a creative vision focused on raw, character-driven tension. This meant elevating the stakes by introducing new threats to the Mayor: a ruthless Warden Hobbs played by Edie Falco, and a legendary crime boss played by Lennie James. The strategy worked. The Season 4 teaser shattered records by pulling 14.3M views in its first week , a massive 500% spike over Season 3. Ultimately, the creative delivered a visceral rollout that helped propel the season to a perfect 100% Rotten Tomatoes score at premiere.

paramount + | 1923 “ACCOLADES” & “GLOBAL”

Producer / Editor

Working on a property as esteemed as 1923 provided a unique opportunity to market a sprawling, multi-generational epic. Serving as both the prequel to Yellowstone and the sequel to 1883, the creative demands for this campaign were high. My primary objective was to harmonize cinematic vistas with explosive action to immerse audiences in the show’s scale.

The campaign supported 1923 in becoming the most-watched premiere in Paramount+ history, delivering 7.4MM total viewers across streaming and linear previews.

PARAMOUNT NETWORK | Yellowstone S5
”Super bowl Tease”

Producer / Editor

Following a two-year hiatus, Yellowstone fans were eager for a first look at TV’s #1 drama. Leadership aimed for a Super Bowl launch, but with production stalled by the writers’ strike, I had no new footage or scripts. I was tasked with crafting an ominous, cinematic tease using only previous season’s assets and cinematic packaging. By leaning into open-ended dialogue and a foreboding tone, I crafted a high-stakes "vibe" for a season that hadn't been filmed yet. Though leadership ultimately decided it was too soon in the campaign to air, the piece remains a standout example of high-pressure creative problem-solving. I’m still a bit bummed I didn’t get bragging rights on this one!

paramount + | TULSA KING S2 LAUNCH
”Teaser”, “official trailer”, “accolades”

Role: Creative Direction / Lead Producer
Edit: X/AV

Sylvester Stallone’s signature charm and swagger remain the primary draw for Tulsa King, positioning him as the anchor of the campaign. Striking a seamless balance between high-stakes drama and levity, our strategy let Stallone shine alongside his misfit crew while introducing escalating threats. Set against the backdrop of Jelly Roll's "Get By," which exclusively debuted with the trailer to fuel excitement and strategically tap into the artist's massive fanbase. The strategy succeeded, with the trailer earning 18.3M views in seven days, driving 2M global viewers on premiere day, and drawing 5.4M global active subscriber households in its first week.

paramount + | TULSA KING S1 LAUNCH

Creative Direction / Lead Producer

“SEND OFF” TEASE (Editor: Dan Glowacki)
“25 YEARS” TRAILER (Edit: Giaronomo)
“MADE IN NY” (Editor: Joel Kotlowitz)
“PARIS OF THE SOUTHWEST” (Editor: Joel Kotlowitz)

When Yellowstone co-creator Taylor Sheridan and The Sopranos executive producer Terence Winter collaborate on a series starring Sylvester Stallone, the result is a high-stakes collision of iconic fanbases. My primary objective was to capture viewers of both prestige dramas while highlighting the show’s unique “fish out of water” premise. Navigating a rapidly evolving creative direction that shifted weekly between gritty drama and stylized comedy, I steered the creative through these pivots to ensure every piece remained tonally cohesive while maximizing audience traction.

The impact of the campaign was immediate and global, driving record single-day subscription sign-ups on Paramount+ and establishing the show as the year’s top new cable series following its Paramount Network debut. The premiere delivered 3.7MM total viewers in its linear sampling, outperforming every other new cable launch in 2022. Beyond its domestic success, the launch propelled Tulsa King to become the #1 series to gain international popularity across the entire Paramount+ portfolio.

paramount + | Mayor of Kingstown S1
“the mayor”

Producer / Editor

Who is “The Mayor”? This was the driving question behind this :30 hero spot, designed to introduce Jeremy Renner’s character and his pivotal role within the volatile power structure of Kingstown. An anthemic, industrial track bears down on the viewer, mirroring the pressure of the city itself as the edit builds an escalating cacophony of deal-making, sex, and violence.

This spot was selected for a high-profile NFL placement after emerging as the lead creative from a pool of edits produced by multiple freelance editors and external marketing agencies. In an environment where several creative directions were being explored simultaneously, this version rose to the top as the definitive representation of the series’ tone. It required a premium, "big-game" energy capable of capturing a massive audience in a matter of seconds.

Airing during the 2021 NFL Kickoff Game on NBC, the spot served as a primary driver for the Mayor of Kingstown premiere, which pulled in 2.6MM linear viewers. At the time of its debut, it became the #1 scripted series on Paramount+ and remains one of the most-watched scripted premieres in the network’s history.

SHOWTIME | WACO: THE AFTERMATH
”Trials”, “Accolades”, “Koresh”

Producer / Editor

As the sequel to the Waco miniseries, it was essential that The Aftermath established its own identity while naturally progressing the original narrative. I crafted each piece of creative to explore the story through different cinematic lenses: true crime drama, conspiracy thriller, and psychological thriller.

This campaign allowed for deep experimentation with tone. I particularly enjoyed developing the “Koresh” concept, which utilized an unsettling, "creepy" aesthetic specifically tailored to capture the audience of Showtime’s Yellowjackets. By leaning into psychological horror elements, we expanded the series' reach beyond standard historical drama enthusiasts and into the prestige thriller space.

The campaign drove massive digital engagement, propelling Waco: The Aftermath to become the third most-streamed Showtime original debut in the network’s history at the time. Ranking right behind heavy-hitters Dexter: New Blood and Yellowjackets, the series reached over 1MM viewers within its first month and doubled its opening weekend audience through sustained streaming growth and critical acclaim.

paramount +| 1883 “ADVENTURE” TEASER TRAILER

Producer / Editor

The 1883 teaser trailer was one of my first major projects at Paramount and served as a masterclass in filmmaker-driven marketing. While early iterations leaned into high-energy sound design and fast-paced flair, show creator Taylor Sheridan had a distinct, minimalist vision for the Yellowstone origin story. He prioritized the show’s sweeping, slow-burn score and insisted on letting the cinematic scale of the cinematography breathe, intentionally paring back traditional trailer tropes. This project was a meaningful exercise in creative discipline and professional alignment. Successfully executing a world-class creator’s specific vision required a departure from my typical stylistic instincts, but the results spoke for themselves.

1883 became the most-watched original series ever for Paramount+, more than doubling previous records and delivering the biggest cable premiere since 2015 (4.9M Total Viewers).

paramount + | WILLIE NELSON & FAMILY trailer

Creative Direction / Lead Producer
Edit: Secret Projects

In conceptualizing this campaign, the creative direction centered on Willie Nelson as an Icon, Legend, and Trailblazer. While his "Outlaw Country" persona is world-famous, the docuseries pulls back the curtain on his humble beginnings and personal trials. My objective was to strike a delicate thematic balance, celebrating his massive cultural appeal without sacrificing the soulful, intimate depth of his personal story.

Working alongside our partners at Secret Projects, we crafted a beautifully balanced trailer that served as an invitation to both lifelong fans and newcomers. By weaving together archival footage with modern reflections, the creative captured the essence of a man who is as complex as he is beloved.

Premiering as a 4-part Paramount+ Original, the series garnered widespread critical acclaim and became a top-performing documentary for the platform. The campaign successfully positioned the project as a "must-watch" cultural event, driving significant viewership and engagement within the streamer’s music and prestige documentary categories.

paramount + | NEXT TIME ON’S

Creative Direction / Lead Producer
Editors: Josiah Taylor, Hunter Bennett, Sarah Kolodny, Hannah Beal

MAYOR OF KINGSTOWN - NTO 404
LIONESS - NTO 207
THE AGENCY - NTO 110
TULSA KING - NTO 210
1883 - NTO 105

syfy | the expanse s1 launch “mystery”

Writer / Producer / Editor

The marketing campaign for the first season of The Expanse faced a significant hurdle: focus group feedback showed that the show's intricate world was overwhelming for general audiences. While internal producers, creative directors and multiple external agencies struggled to crack the complicated narrative, I developed a solution that reframed the dense politics into a visceral, high-stakes mystery. My edit emerged as the lead creative over a pool of competition from internal staff and numerous vendors, anchoring the show’s VFX and cinematography with custom sound design to create an accessible entry point for viewers.

The campaign successfully launched The Expanse to 1.19MM total viewers for its premiere, the highest-rated debut in the series' history. This "Mystery" creative established a premium brand for the IP that sustained the show as it matured into a critically acclaimed sci-fi masterpiece. The series' enduring quality and 95% Rotten Tomatoes rating eventually led to its high-profile acquisition by Amazon, where it solidified its legacy as one of the finest entries in the genre.

SYFY | Dark Matter S1 Launch “SuperTease”

Producer / Editor

As a key contributor to the Dark Matter S1 launch, I produced the bulk of the campaign's deliverables, helping drive a premiere of 1.28MM total viewers (growing to over 2MM with DVR lift). Among the many pieces I crafted ahead of the debut, the “SuperTease” emerged as a favorite for its precision in sound design and was highly praised by the show's Executive Producers for capturing the series' "space-noir" energy. The campaign's success established the show as a key pillar of the network's scripted lineup and secured its multi-season run.

PEACOCK | A.P. Bio S3 Launch

Writer / Producer / Editor

For the Peacock Original launch of A.P. Bio, I produced a comprehensive campaign that pivoted from traditional vignettes to "in-world" creative, such as the "Welcome to Whitlock" A.V. Club orientation. By writing custom VO scripts for Patton Oswalt and Paula Pell, I delivered a high-touch campaign that played a vital role in transitioning the series from linear broadcast to its new home as a streaming flagship. The launch was a strategic win for Peacock, as the series became a key driver for early subscriber engagement during a window that saw the platform grow to 26 million users—proving the brand's power to migrate a loyal fanbase to a digital-first environment.

syfy | sharknado 5 launch

Writer / Producer / Editor

Sharknado is a cult phenomenon and provided some of the most creative freedom I’ve had on a campaign. As a satire of the disaster movie genre, the franchise became a global juggernaut for Syfy, consistently delivering top-tier ratings.

As lead producer for Syfy’s most iconic satirical franchise, I was tasked with driving a global launch before finished film assets were available. By leaning into the "over-the-top" DNA of the series, I concepted and edited a suite of irreverent, high-energy spots for linear and social. The campaign helped deliver 1.10MM total viewers, proving the enduring power of this "so-bad-it's-good" juggernaut.

SYFY | Incorporated s1 launch

Producer / Editor

For the launch of the Matt Damon & Ben Affleck-produced dystopian thriller Incorporated, I produced a series of "postcards from the future" teases that used a dark, PSA-style tonality to subvert everyday scenarios. By leaning into a high-concept, unsettling aesthetic, the campaign helped establish the series as a "Fresh" rated title on Rotten Tomatoes with a 72% critic score. The creative successfully introduced viewers to the show’s "deeply imagined world," driving a steady viewership that peaked at 600,000 total viewers and garnered praise from major trade outlets for its premium cinematic quality.

USA / syfy Theatrical PREMIERES

Writer / Producer / Editor

Created at the start of my career, these promos served as the foundation for my editorial style, emphasizing aggressive sound design and high-impact pacing. I focused on finding the most visceral, "must-watch" moments and packaging them into high-energy spots that established immediate stakes. These pieces demonstrate a clear, early understanding of how to use rhythmic editing to drive consistent viewership for network movie blocks and engage audiences with high-octane "popcorn" entertainment.