Charlie Ciuffo

USA network & universal pictures | glass

Interviewer / Director / Writer / Producer / Editor

A longtime fan of the Unbreakable trilogy, I sought to lead the creative partnership between Universal Pictures and USA Network for the launch of Glass. I researched and wrote the interview strategy for the press junket and sat down with M. Night Shyamalan to direct the “Director’s Take” vignette. For the "USA Inside" piece, I focused on a seamless integration of the film’s humanity-based superhero themes with the network’s "We The Bold" brand messaging, framing the characters as the ultimate personification of the "Bold" archetype.

The partnership served as a primary promotional bridge for the theatrical launch, contributing to a global box office success that saw Glass hold the #1 spot for three straight weeks and gross nearly $250 million worldwide.

USA NETWORK & DISNEY | MULAN

Producer / Editor

For the launch of Disney’s live-action Mulan, I was tasked with synthesizing a high volume of existing promotional assets, including EPK interviews, trailers, and behind-the-scenes footage, into a custom "USA Inside" featurette. I curated a narrative that paralleled the cast's real-world training with the film’s high-stakes choreography, anchoring the edit with custom-sourced heroic vocal sound design to mirror the theatrical score. This strategic execution successfully bridged the film’s epic scale with the network’s "We The Bold" brand voice, delivering a premium, character-driven promo that resonated with an audience looking for resilient, barrier-breaking protagonists.

The campaign supported a landmark release for Disney that became a massive digital success. Despite a limited theatrical window due to the pandemic, the film drove an estimated $60M to $90M in domestic streaming revenue during its opening weekend.

SYFY WIRE & warner bros. | JOKER

Director / Writer / Producer / Editor

To bridge the gap between Warner Bros.’ theatrical launch of Joker and the SYFY audience, I directed and produced a custom trailer breakdown that utilized a deep-dive analysis of hidden Easter eggs and DC Comics lore. By directing our SYFY WIRE correspondent to balance an "eagle-eyed" visual breakdown with authentic fan speculation, I delivered a premium vignette that earned the direct endorsement of Warner Bros., who commissioned a second version for the film's Home Video release. This campaign supported a historic theatrical release that saw Joker become the highest-grossing R-rated film of all time, surpassing $1 billion at the global box office.

SYFY wire & MGM | No time to die

Director / Writer / Producer / Editor

Tasked with a high-velocity 72-hour turnaround, I directed and produced an exhaustive 4-minute trailer breakdown for the theatrical launch of No Time to Die. I conducted an intensive research sprint to script a comprehensive narrative that bridged the Daniel Craig era with classic 007 tropes, utilizing an "eagle-eyed" editorial style to pinpoint hidden plot clues for the genre audience. Executing the project almost entirely solo from concept to completion, I integrated a deep-dive analysis of Bond history with a personality-driven delivery that kept the long-form content engaging. The creative served as a primary promotional bridge for a landmark release that grossed over $774 million worldwide.

USA NETWORK & lionsgate |
scary stories to tell in the dark

Producer / Editor

Approved by Lionsgate on the first cut, this promotional featurette for Guillermo del Toro’s Scary Stories to Tell in the Dark was an exercise in precise rhythmic tension. The creative strategy centered on building atmospheric dread, juxtaposing haunting string instrumentation with aggressive jump cuts and visceral scares in between interview bites. By maintaining a relentless push-and-pull pacing, the piece seamlessly translated the film's signature aesthetic to television audiences. The campaign successfully fueled a massive theatrical rollout, driving the film to a commanding $104M global box office finish against a modest $25M budget.

SYFY & universal pictures | warcraft

Producer / Editor

Faced with the challenge of translating a massive gaming IP into a cinematic event, I led the creative execution for the Syfy Warcraft theatrical partnership. Working under aggressive deadlines with low-energy EPK interviews, I utilized a "visual-first" editorial strategy to elevate the film’s scale and world-building. By punctuating every interview bite with high-impact action and aggressive sound design, I re-packaged the assets into a high-octane campaign that far exceeded studio expectations.

The resulting vignettes were so successful that Universal Pictures distributed them internally as a creative benchmark, utilizing my editorial style and pacing as the blueprint for their broader national marketing campaign. This project marked a significant turning point in the creative relationship between SYFY and Universal, overcoming previous collaborative hurdles to deliver rave reviews from the studio. By finding the "movie" within the raw assets, I provided the strategic creative spark that helped drive a global box office of $439 million.