USA network & nbc news | plan your vote
Writer / Producer / Editor
Tasked with a critical election-season partnership between USA Network and NBC News, I wrote, produced, and edited a "Plan Your Vote" sizzle that transformed pandemic-era production constraints into a creative win. I curated a high-energy narrative using existing programming assets, utilizing a script centered on double entendre that cleverly bridged show-specific themes with the importance of making a choice at the polls. The resulting creative successfully galvanized viewers through a rhythmic, character-driven edit that elevated the "Plan Your Vote" messaging while maintaining the network’s signature bold brand voice.
USA network & planet fitness:
THE BIGGEST LOSER
Producer/Editor
I led the end-to-end editorial and production for a comprehensive 360 campaign for the partnership between USA Network and Planet Fitness. Spearheaded by a :60 hero spot, the campaign spanned linear, out-of-home, and social platforms, where I personally owned the editorial for assets delivered to Erica Lugo’s 659K Instagram followers. The campaign supported a high-profile series premiere that drew over 1.1 million viewers and ranked as a top 5 unscripted cable telecast in its time slot. With the lead social post surpassing 82,000 views, the successful execution solidified the sponsor relationship and proved my ability to manage high-volume deliverables that drive both broadcast ratings and digital engagement.
USA NETWORK & LAY’S | DRAWING BOARD
Director/Producer/Editor
I directed and produced the inaugural partnership for the USA Drawing Board franchise, overseeing the creative direction from talent casting and set design through to the final edit. To transform a static tabletop format into a high-energy sensory experience, I utilized a dynamic editorial style and sound design that amplified the tactile elements of the desk & illustrations. By harmonizing these details with an energetic "Blue Skies" track, I delivered a premium vignette that received first-round approval from Lay’s, establishing a successful creative template for this new branded IP.
SYFY WIRE & XFINITY | SAN DIEGO COMIC-CON
Director / Writer / Producer / Editor
As the Lead Producer for SYFY WIRE’s San Diego Comic-Con presence, I directed and edited five custom vignettes for the Xfinity campaign, including the Fan Creator Awards. Tasked with the most ambitious timeline of my career, I managed a high-velocity workflow that required turning around three premium creatives from field-capture to final delivery within hours. On the ground at the convention, I directed on-air talent and ENG crews to ensure all captured content met the campaign's rigorous creative brief. By maintaining high-caliber editorial quality under extreme deadline pressure, I delivered a successful suite of assets that fulfilled the network's objectives for this major brand partnership.
SYFY & POM WONDERFUL:
The Expanse & the magician’s
Writer / Producer / Editor
The first year POM Wonderful came to us, they were interested in a custom vignette with The Expanse. Their science-based brand values aligned nicely with our "Science Behind the Fiction" franchise, resulting in the first vignette seen here. Meticulous attention was given to the edit and sound design to create an energetic, engaging spot. POM was so pleased with the results that they returned the following year to promote within The Magicians. To bridge the brand’s health-focused attributes with these two distinct series, I scripted custom on-screen graphics that editorialized show themes to match the sponsor’s core messaging. By tailoring the creative to fit each show’s unique tone, we provided the strategic consistency necessary to turn a single promotion into a lasting multi-year partnership.
