paramount + | 1923 “ACCOLADES” & “GLOBAL”
Producer/Editor
Working on a property as esteemed as 1923 provided a unique opportunity to market a sprawling, multi-generational epic. Serving as both the prequel to Yellowstone and the sequel to 1883, the creative demands for this campaign were high. My primary objective was to harmonize cinematic vistas with explosive action to immerse audiences in the show’s scale.
The campaign supported 1923 in becoming the most-watched premiere in Paramount+ history, delivering 7.4MM total viewers across streaming and linear previews.
PARAMOUNT NETWORK | Yellowstone S5
”Super bowl Tease”
Producer/Editor
Following a two-year hiatus, Yellowstone fans were eager for a first look at TV’s #1 drama. Leadership aimed for a Super Bowl launch, but with production stalled by the writers’ strike, I had no new footage or scripts. I was tasked with crafting an ominous, cinematic tease using only previous season’s assets and cinematic packaging. By leaning into open-ended dialogue and a foreboding tone, I crafted a high-stakes "vibe" for a season that hadn't been filmed yet. Though leadership ultimately decided it was too soon in the campaign to air, the piece remains a standout example of high-pressure creative problem-solving. I’m still a bit bummed I didn’t get bragging rights on this one!
paramount + | TULSA KING S1 LAUNCH
Lead Producer / Creative Direction
“SEND OFF” TEASE (Editor: Dan Glowacki)
“25 YEARS” TRAILER (Editor: Giaronomo)
“MADE IN NY” (Editor: Joel Kotlowitz)
“PARIS OF THE SOUTHWEST” (Editor: Joel Kotlowitz)
When Yellowstone co-creator Taylor Sheridan and The Sopranos executive producer Terence Winter collaborate on a series starring Sylvester Stallone, the result is a high-stakes collision of iconic fanbases. My primary objective was to capture viewers of both prestige dramas while highlighting the show’s unique “fish out of water” premise. Navigating a rapidly evolving creative direction that shifted weekly between gritty drama and stylized comedy, I steered the creative through these pivots to ensure every piece remained tonally cohesive while maximizing audience traction.
The impact of the campaign was immediate and global, driving record single-day subscription sign-ups on Paramount+ and establishing the show as the year’s top new cable series following its Paramount Network debut. The premiere delivered 3.7MM total viewers in its linear sampling, outperforming every other new cable launch in 2022. Beyond its domestic success, the launch propelled Tulsa King to become the #1 series to gain international popularity across the entire Paramount+ portfolio.
paramount + | Mayor of Kingstown S1
“the mayor”
Producer/Editor
Who is “The Mayor”? This was the driving question behind this :30 hero spot, designed to introduce Jeremy Renner’s character and his pivotal role within the volatile power structure of Kingstown. An anthemic, industrial track bears down on the viewer, mirroring the pressure of the city itself as the edit builds an escalating cacophony of deal-making, sex, and violence.
This spot was selected for a high-profile NFL placement after emerging as the lead creative from a pool of edits produced by multiple freelance editors and external marketing agencies. In an environment where several creative directions were being explored simultaneously, this version rose to the top as the definitive representation of the series’ tone. It required a premium, "big-game" energy capable of capturing a massive audience in a matter of seconds.
Airing during the 2021 NFL Kickoff Game on NBC, the spot served as a primary driver for the Mayor of Kingstown premiere, which pulled in 2.6MM linear viewers. At the time of its debut, it became the #1 scripted series on Paramount+ and remains one of the most-watched scripted premieres in the network’s history.
SHOWTIME | WACO: THE AFTERMATH
”Trials”, “Accolades”, “Koresh”
Producer/Editor
As the sequel to the Waco miniseries, it was essential that The Aftermath established its own identity while naturally progressing the original narrative. I crafted each piece of creative to explore the story through different cinematic lenses: true crime drama, conspiracy thriller, and psychological thriller.
This campaign allowed for deep experimentation with tone. I particularly enjoyed developing the “Koresh” concept, which utilized an unsettling, "creepy" aesthetic specifically tailored to capture the audience of Showtime’s Yellowjackets. By leaning into psychological horror elements, we expanded the series' reach beyond standard historical drama enthusiasts and into the prestige thriller space.
The campaign drove massive digital engagement, propelling Waco: The Aftermath to become the third most-streamed Showtime original debut in the network’s history at the time. Ranking right behind heavy-hitters Dexter: New Blood and Yellowjackets, the series reached over 1MM viewers within its first month and doubled its opening weekend audience through sustained streaming growth and critical acclaim.
paramount +| 1883 “ADVENTURE” TEASER TRAILER
Producer/Editor
The 1883 teaser trailer was one of my first major projects at Paramount and served as a masterclass in filmmaker-driven marketing. While early iterations leaned into high-energy sound design and fast-paced flair, show creator Taylor Sheridan had a distinct, minimalist vision for the Yellowstone origin story. He prioritized the show’s sweeping, slow-burn score and insisted on letting the cinematic scale of the cinematography breathe, intentionally paring back traditional trailer tropes. This project was a meaningful exercise in creative discipline and professional alignment. Successfully executing a world-class creator’s specific vision required a departure from my typical stylistic instincts, but the results spoke for themselves.
1883 became the most-watched original series ever for Paramount+, more than doubling previous records and delivering the biggest cable premiere since 2015 (4.9M Total Viewers).
paramount + | WILLIE NELSON & FAMILY trailer
Lead Producer / Creative Direction
Editor: Secret Projects
In conceptualizing this campaign, the creative direction centered on Willie Nelson as an Icon, Legend, and Trailblazer. While his "Outlaw Country" persona is world-famous, the docuseries pulls back the curtain on his humble beginnings and personal trials. My objective was to strike a delicate thematic balance, celebrating his massive cultural appeal without sacrificing the soulful, intimate depth of his personal story.
Working alongside our partners at Secret Projects, we crafted a beautifully balanced trailer that served as an invitation to both lifelong fans and newcomers. By weaving together archival footage with modern reflections, the creative captured the essence of a man who is as complex as he is beloved.
Premiering as a 4-part Paramount+ Original, the series garnered widespread critical acclaim and became a top-performing documentary for the platform. The campaign successfully positioned the project as a "must-watch" cultural event, driving significant viewership and engagement within the streamer’s music and prestige documentary categories.
syfy | Tremors trailer
Writer / Producer / Editor
The Tremors pilot represented a highly anticipated return to the franchise, with Kevin Bacon reprising his iconic role for the first time in 25 years. I was tasked with concepting and cutting a trailer for the internal sales agency to showcase the series' potential to investors and network executives.
My goal was to capture the "lightning in a bottle" mix of horror and comedy that made the 1990 original a cult classic. I specifically chose AC/DC’s “Thunderstruck” for the action edit, as the track’s high-voltage energy provided the perfect tonal anchor for the series' return. My work was celebrated internally for its cinematic polish and was ultimately selected as the lead creative over the trailer produced by the pilot’s own post-production team.
Although the series was not green-lit, the trailer remains a significant showcase of my ability to handle legacy IP. It serves as a prime example of my ability to "finish" a high-stakes sales piece, successfully balancing nostalgia with a modern, cinematic aesthetic to meet the demands of senior network leadership.
syfy | the expanse s1 launch “mystery”
Writer / Producer / Editor
The marketing campaign for the first season of The Expanse faced a significant hurdle: focus group feedback showed that the show's intricate world was overwhelming for general audiences. While internal producers, creative directors and multiple external agencies struggled to crack the complicated narrative, I developed a solution that reframed the dense politics into a visceral, high-stakes mystery. My edit emerged as the lead creative over a pool of competition from internal staff and numerous vendors, anchoring the show’s VFX and cinematography with custom sound design to create an accessible entry point for viewers.
The campaign successfully launched The Expanse to 1.19MM total viewers for its premiere, the highest-rated debut in the series' history. This "Mystery" creative established a premium brand for the IP that sustained the show as it matured into a critically acclaimed sci-fi masterpiece. The series' enduring quality and 95% Rotten Tomatoes rating eventually led to its high-profile acquisition by Amazon, where it solidified its legacy as one of the finest entries in the genre.
SYFY | Dark Matter S1 Launch “SuperTease”
Producer/Editor
As a key contributor to the Dark Matter S1 launch, I produced the bulk of the campaign's deliverables, helping drive a premiere of 1.28MM total viewers (growing to over 2MM with DVR lift). Among the many pieces I crafted ahead of the debut, the “SuperTease” emerged as a favorite for its precision in sound design and was highly praised by the show's Executive Producers for capturing the series' "space-noir" energy. The campaign's success established the show as a key pillar of the network's scripted lineup and secured its multi-season run.
PEACOCK | A.P. Bio S3 Launch
Writer / Producer / Editor
For the Peacock Original launch of A.P. Bio, I produced a comprehensive campaign that pivoted from traditional vignettes to "in-world" creative, such as the "Welcome to Whitlock" A.V. Club orientation. By writing custom VO scripts for Patton Oswalt and Paula Pell, I delivered a high-touch campaign that played a vital role in transitioning the series from linear broadcast to its new home as a streaming flagship. The launch was a strategic win for Peacock, as the series became a key driver for early subscriber engagement during a window that saw the platform grow to 26 million users—proving the brand's power to migrate a loyal fanbase to a digital-first environment.
syfy | sharknado 5 launch
Writer / Producer / Editor
Sharknado is a cult phenomenon and provided some of the most creative freedom I’ve had on a campaign. As a satire of the disaster movie genre, the franchise became a global juggernaut for Syfy, consistently delivering top-tier ratings.
As lead producer for Syfy’s most iconic satirical franchise, I was tasked with driving a global launch before finished film assets were available. By leaning into the "over-the-top" DNA of the series, I concepted and edited a suite of irreverent, high-energy spots for linear and social. The campaign helped deliver 1.10MM total viewers, proving the enduring power of this "so-bad-it's-good" juggernaut.
SYFY | Incorporated s1 launch
Producer/Editor
For the launch of the Matt Damon & Ben Affleck-produced dystopian thriller Incorporated, I produced a series of "postcards from the future" teases that used a dark, PSA-style tonality to subvert everyday scenarios. By leaning into a high-concept, unsettling aesthetic, the campaign helped establish the series as a "Fresh" rated title on Rotten Tomatoes with a 72% critic score. The creative successfully introduced viewers to the show’s "deeply imagined world," driving a steady viewership that peaked at 600,000 total viewers and garnered praise from major trade outlets for its premium cinematic quality.
USA / syfy Theatrical PREMIERES
Writer / Producer / Editor
Created at the start of my career, these promos served as the foundation for my editorial style, emphasizing aggressive sound design and high-impact pacing. I focused on finding the most visceral, "must-watch" moments and packaging them into high-energy spots that established immediate stakes. These pieces demonstrate a clear, early understanding of how to use rhythmic editing to drive consistent viewership for network movie blocks and engage audiences with high-octane "popcorn" entertainment.