USA network & universal pictures | glass
Interviewer / Director / Writer / Producer / Editor
A longtime fan of the Unbreakable trilogy, I sought to lead the creative partnership between Universal Pictures and USA Network for the launch of Glass. I researched and wrote the interview strategy for the press junket and sat down with M. Night Shyamalan to direct the “Director’s Take” vignette. For the "USA Inside" piece, I focused on a seamless integration of the film’s humanity-based superhero themes with the network’s "We The Bold" brand messaging, framing the characters as the ultimate personification of the "Bold" archetype.
The partnership served as a primary promotional bridge for the theatrical launch, contributing to a global box office success that saw Glass hold the #1 spot for three straight weeks and gross nearly $250 million worldwide.
USA NETWORK & DISNEY | MULAN
Producer/Editor
For the launch of Disney’s live-action Mulan, I was tasked with synthesizing a high volume of existing promotional assets, including EPK interviews, trailers, and behind-the-scenes footage, into a custom "USA Inside" featurette. I curated a narrative that paralleled the cast's real-world training with the film’s high-stakes choreography, anchoring the edit with custom-sourced heroic vocal sound design to mirror the theatrical score. This strategic execution successfully bridged the film’s epic scale with the network’s "We The Bold" brand voice, delivering a premium, character-driven promo that resonated with an audience looking for resilient, barrier-breaking protagonists.
The campaign supported a landmark release for Disney that became a massive digital success. Despite a limited theatrical window due to the pandemic, the film drove an estimated $60M to $90M in domestic streaming revenue during its opening weekend.
SYFY WIRE & warner bros. | JOKER
Director / Writer / Producer / Editor
To bridge the gap between Warner Bros.’ theatrical launch of Joker and the SYFY audience, I directed and produced a custom trailer breakdown that utilized a deep-dive analysis of hidden Easter eggs and DC Comics lore. By directing our SYFY WIRE correspondent to balance an "eagle-eyed" visual breakdown with authentic fan speculation, I delivered a premium vignette that earned the direct endorsement of Warner Bros., who commissioned a second version for the film's Home Video release. This campaign supported a historic theatrical release that saw Joker become the highest-grossing R-rated film of all time, surpassing $1 billion at the global box office.
SYFY wire & MGM | No time to die
Director / Writer / Producer / Editor
Tasked with a high-velocity 72-hour turnaround, I directed and produced an exhaustive 4-minute trailer breakdown for the theatrical launch of No Time to Die. I conducted an intensive research sprint to script a comprehensive narrative that bridged the Daniel Craig era with classic 007 tropes, utilizing an "eagle-eyed" editorial style to pinpoint hidden plot clues for the genre audience. Executing the project almost entirely solo from concept to completion, I integrated a deep-dive analysis of Bond history with a personality-driven delivery that kept the long-form content engaging. The creative served as a primary promotional bridge for a landmark release that grossed over $774 million worldwide.
SYFY & universal pictures | warcraft
Producer/Editor
Faced with the challenge of translating a massive gaming IP into a cinematic event, I led the creative execution for the Syfy Warcraft theatrical partnership. Working under aggressive deadlines with low-energy EPK interviews, I utilized a "visual-first" editorial strategy to elevate the film’s scale and world-building. By punctuating every interview bite with high-impact action and aggressive sound design, I re-packaged the assets into a high-octane campaign that far exceeded studio expectations.
The resulting vignettes were so successful that Universal Pictures distributed them internally as a creative benchmark, utilizing my editorial style and pacing as the blueprint for their broader national marketing campaign. This project marked a significant turning point in the creative relationship between SYFY and Universal, overcoming previous collaborative hurdles to deliver rave reviews from the studio. By finding the "movie" within the raw assets, I provided the strategic creative spark that helped drive a global box office of $439 million.